Saskatoon Squad “Berry” Busy
Official Saskatoon Berries Press Release
SASKATOON, SK – From ticketing to sponsorship, merchandise to ballpark upgrades, player/coach signings to building a passionate fan base, the Saskatoon Berries Baseball Club is busy gearing up for the 2024 season.
The Saskatoon Berries staff have lots of work to do in preparation for the team’s inaugural campaign in the Western Canadian Baseball League (WCBL) next summer, and much has already been accomplished by our expansion franchise.
Before the Saskatoon Berries were born, the Saskatoon Baseball Club launched a “Name the Team Campaign” that garnered media attention across the province of Saskatchewan. With over 2,000 submissions, a list of the top 10 submitted team names were posted and fans were encouraged to vote for their favourite entry. After a week of voting – and over 2,000 votes received – the top four team names were announced in a final voting round.
Overall, the Saskatoon Berries team submission received the most votes from fans and was announced as the official name on July 13th. Though fans on social media seemed torn, data showed that there were 206 Berry-related names submitted during the campaign.
The Saskatoon Berries team logo was officially unveiled on July 27th. Reactions from the announcement were overwhelming positive, resulting in the team gaining widespread popularity on a global scale. The team’s primary colour is purple with a highlight colour of Carolina blue.
Official Team Merchandise is in the process and will fully launch in-store and online in the coming months. Fans can look forward to purchasing their favourite bunny hugs, shirts, hats (of course), and novelty items.
The Saskatoon Berries are currently accepting season ticket deposits of $50/seat to secure a spot in our Founders 500 Club. This exclusive club will consist of the team’s very first season tickets holders. Members of the club will each receive an exclusive gift, team event invite, and will see their name on the official fan wall. Season ticket prices for the 2024 season have been announced and will include diamond and grandstand seating (with adult, child, and youth/student options). Each season ticket option will have its own unique benefits.
Creativity and outside-the-box thinking are the marketing goals of the Saskatoon Berries. We strive to create innovative and original content that is both playful and witty. Our team focuses on educating our fanbase about the WCBL, the rich history of baseball in Saskatoon and about the field that we call home – Cairns Field at the Gordie Howe Sports Complex.
The Saskatoon Berries are overwhelmed with the amount of interest shown from local businesses that are looking to align with the brand. Though we have secured interest on a few different sponsorship elements, the marketing opportunities are endless.
Community involvement continues to be a core value for our club. Lead by our business team and our head coach, the Saskatoon Berries strive to give back to local organizations in Saskatoon and the surrounding area through strategic partnerships and initiatives.
The Saskatoon Berries are beyond excited to have Joe Carnahan as our first head coach. Joe comes to the team with many years of playing and coaching experience. He has built championship teams and was voted WCBL Coach of the Year four times.
More recently, the Saskatoon Berries have also announced the addition of Andrew Albers as the club’s pitching coach. Andrew joins the team with experience playing internationally and in Major League Baseball (MLB).
The ultimate goal for the Saskatoon Berries is to provide baseball fans in Saskatoon with a winning team on the field and an experience unlike any other.
For all media questions, please contact:
Brand & Promotions Manager